Annual Celebrate Israel Parade, NYC
Israel Day on Fifth is an annual parade in New York City celebrating Israel and Jewish identity, bringing together communities, leaders, and participants in a vibrant show of culture and solidarity. The event features marching groups, performances, and floats, creating a lively and unifying celebration for tens of thousands of attendees.
Schnur Group launched the Celebrate Israel Parade’s first-ever social media presence, transforming the Fifth Avenue event into a global digital celebration. The official hashtag #TogetherOnFifth became the hub of conversation, driving thousands of posts before, during, and after parade day.
A live Social Media Command Center powered real-time coverage across Facebook, Twitter, Instagram, and Ustream, engaging participants, officials, and audiences worldwide. Results included a 100% increase in Facebook followers and 36% growth on Twitter in the first year—followed by dramatic year-over-year gains in engagement, participation, and reach.