Peaceworks, Inc.

PeaceWorks, Inc. is a line of kosher gourmet foods produced jointly by Israelis and Palestinians, founded by Daniel Lubetzky, also the creator and CEO of KIND Bars.

Schnur Group helped launch PeaceWorks, Inc., a line of kosher gourmet foods produced jointly by Israelis and Palestinians, founded by Daniel Lubetzky, also the creator and CEO of KIND Bars. Working closely with Lubetzky, we planned and executed a high-profile press luncheon, recruiting Israeli and Jordanian diplomats to host and speak. The event generated widespread national media coverage, including The New York Times, The Washington Post, Chicago Tribune, Los Angeles Times, Bloomberg Radio, UPI, and The Food Channel, successfully raising awareness and credibility for the initiative.